Apply Now TV Campaign
Produced 30-second and 15-second CTV advertisements for Hulu and Peacock to drive Restrictive Early Action and Regular Decision applications. Re-formatted and optimized the video assets into multi-platform campaigns for Instagram, Facebook, TikTok, and YouTube Shorts.
Academic Ad Campaign
Designed social graphics and managed a $10,000 Meta ad campaign promoting core academic pillars and outcomes at Notre Dame. Using geofencing across 200 priority high schools, I analyzed engagement data to optimize ad performance, ultimately reaching 212,000 people and driving 14,000 direct link clicks to the Admissions website.
Catholic Ad Campaign
Developed visual assets and launched a targeted $10,000 Meta campaign highlighting Notre Dame’s core Catholic mission and values. By geofencing three major national Catholic conventions, the campaign reached 150,000 people and generated 3,000 link clicks to our Admissions website.
Application Ad Campaign
Designed cohesive digital banner suites, mobile ads, and social graphic templates across multiple channels to drive awareness for application deadlines.
Social Media Design
Design, produce, and direct visual content for the official Notre Dame Admissions social channels. Oversee static graphic design, video reels, and direct a team of student content creators to showcase an authentic student perspective of campus life.