As a Graphic Designer for the City of South Bend's Venues Parks & Arts department, I worked on key projects like Fusion Fest and Howard Park. I guided the process from initial sketches to final designs, resulting in tangible products for the community.
Howard Park Skating Tag
Marketing
Indesign
Illustrator
Advertising
Branding
I was assigned the redesign of the 2023–2024 Howard Park winter skating season pass. Drawing inspiration from the aerial view of the skating track, I aimed to integrate its shape in a simplified form. Using Adobe Illustrator, I developed an original concept that seamlessly incorporated key elements distinctive to Howard Park.
Fusion Fest
Illustrator
Page Layout
Indesign
Social Media
Event Marketing
I played a key role in creating promotional materials for the City of South Bend's Fusion Fest, which attracted over 30,000 visitors. I designed an event calendar to provide detailed performance schedules and developed engaging Instagram and Facebook ads to enhance audience reach and engagement. This innovative marketing approach helped reimagine the city's original Ethnic Festival for a contemporary audience.
Howard Park Instagram Posts
Marketing
Photoshop
Illustrator
Advertising
Social Media
To promote the start of the 2023-2024 skating season at Howard Park, I designed promotional posts for Instagram and Facebook. Using images taken from the previous year's skaters, I created a countdown of days leading up to the opening of the skating trail.
East Race Waterway Signage
Marketing
Navigation
Illustrator
Advertising
Printing
I developed a comprehensive series of wayfinding signage for the East Race Waterway in downtown South Bend, known for its whitewater rafting course. To help visitors navigate back to the starting point, I designed incremental signage strategically placed along the half-mile course.
