Tide Case Study
Marketing
Illustrator
Advertising
Photoshop
Consumer Research
This campaign aims to make cold washing the standard by 2030, boosting brand sentiment with ads in high-traffic areas. Displayed in airports, taxis, gyms, and malls, the slogan "IT'S NOT NEW, IT'S TIDE" will highlight cold washing's benefits for garment longevity.
Amtrak
Infographic
Illustrator
Branding
Page Layout
Research
I created an infographic for Amtrak's Coast Starlight Route. I pulled from Amtrak's brand guidelines for color choices and creating original illustrations.
Art Nouveau Inspired Pattern
Illustrator
Color Theory
Pattern Design
Inspired by the undulating and organic curves of the Art Nouveau aesthetic, I created this pattern. I used Adobe Illustrator pattern-making tools to create a repeating pattern design.
Magazine Layout
Indesign
Typography
Photography
Photoshop
Page Layout
This magazine spread showcases an emerging food blogger’s unique style through original recipes, vivid photography, and engaging writing. The clean, modern layout features bold typography and eye-catching imagery—from Margaritas to Mexican Rice—inviting readers to try each dish, with all my photos and content.
Face Mask Packaging
Marketing
Indesign
Illustrator
Layout
Packaging Design
I designed packaging and five unique face masks for the Mid-Century Facemask Package, inspired by 70’s typography and patterns. This Decades Collection aligns with Goodfellow brand standards and includes a mask for each workday, intended for sale in Target stores.
Frank Lloyd Wright Animation
After Effects
Art History
Illustration
Architecture
I created an animation project titled 10 Iconic Frank Lloyd Wright Buildings, illustrating my top 10 favorite buildings by this renowned architect. Inspired by historical blueprints, each detailed vector illustration was animated to reveal white markers drawn over a weathered background, capturing my admiration for Wright's iconic designs.
Digital Painting
Photoshop
Art History
Drawing Tablet
Inspired by traditional Chinese ink landscapes, this digital painting blends vibrant colors with textured brushstrokes to create a serene scene. Featuring towering mountains, tranquil lakes, and lush foliage, it captures the essence of classic ink paintings with a unique, modern twist.
Caslon Type Specimen Sheet
Illustrator
Typography
Photoshop
Page Layout
Design History
I designed a modern type specimen sheet for the historic serif typeface Caslon, showcasing its elegance and timeless appeal. The layout combines dynamic typography, subtle color accents, and key information on its history and characteristics, emphasizing Caslon's versatility in contemporary design.
Indianapolis Monthly Magazine
Indesign
Photography
Illustrator
Page Layout
Typography
I designed a front cover for the fictional Indianapolis Monthly magazine, highlighting the 20 best attractions in the city with a dynamic and energetic concept. The bold angles and overlapping layers of photography and color create a vibrant design, with a circular center as the focal point and angular shapes radiating outward to convey motion and excitement.