This project was my Graphic Design Capstone for my Bachelor of Fine Arts in Graphic Design from Indiana University. It presents a reimagined vision for Pride South Bend 2025, with an inclusive and vibrant approach that embodies diversity, unity, and celebration. I developed a new logo, brand book, and various applications—from banners to merchandise—to bring the brand to life in both physical and digital spaces. The slogan, "Live Your Pride," encourages everyone to embrace and celebrate their unique identities authentically.